Background

Pivoting from Mechanical Engineering into Product Design, I wanted to stand out in a competitive industry with a strong personal brand that showcased my vast experience in a cohesive way. The objective was to create a visually striking portfolio website that showcased my work in various disciplines and attracted more interest.

Research & Brand Strategy

We analyzed top Product Design portfolios and identified key elements that enhance visibility and engagement. The brand strategy focused on creating a minimal but engaging, artistic identity while maintaining a professional commercial-grade finish.

Website & Visual Identity Design

A custom portfolio website was designed with a mono-chrome colour scheme, high-quality colour images, a fluid navigation experience and cohesive story. The homepage featured a skills overview, project breakdowns, and an engaging “About” section to personalize the brand.

Results & Career Impact

Within three months of launching the website, I saw a 40% increase in client inquiries. The unique branding helped them differentiate from competitors and gain industry recognition.

Final Thoughts

A strong personal brand, paired with a well-designed digital presence, is crucial for creatives looking to attract opportunities and grow their careers.