TL:DR

Key Insight:
Creating solid Information Architecture helps Users navigate through platforms that have to show lots of information. Users frustration sets in when they have to undertake unnecessary steps in their journeys to complete a task or it is not where they expect it to be.

Idea:
To understand what Feature groupings are expected from the different Users, and remove barriers associated with poor navigation and IA where possible by focusing on clear navigation, common information architecture and Taxonomy of features .

Prototype:
Created device layouts that show the key User Flows of:
01 Selecting a Plan
02 Signing up for a Plan
03 Performing basic Payment function

Feedback:
'A friendly and informative take on Banking interfaces to the Customer'

Learnings:
01 Card sorting methodology is perfect for utilising different peoples characteristics and mental modals. Keep evaluating the idea of Taxominy groupings and test, test test!
02 Clear Information Architecture calms users down: A well-structured interface encourages user interaction, satisfaction and reduces stress.

Background & Problem Statement

VIVD was conceived as a solution to the increasing complexity of data management in modern digital environments.The primary challenge was to design a dashboard that could present multifaceted data in a coherent, accessible, and responsive manner. The goal was to create an interface that not only adapts seamlessly across devices but also enhances user interaction through intuitive information architecture.

User Research & First Thoughts

Initial research involved analyzing user behaviors and needs concerning data dashboards. Key insights included the necessity for:

• Clarity: Users require immediate comprehension of data without overwhelming complexity.

• Responsiveness: The interface must function flawlessly across various devices and screen sizes.

• Flexibility: Users value the ability to flexibly navigate through their specific workflows.

These findings underscored the importance of a user-centered design approach, emphasizing flexibility and clarity.

By testing Users natural Architecture, I was able to tap into their natural goals and understand their natural grouping and feature expectation.

MVP and Thinking Validation

The Minimum Viable Product (MVP) focused on delivering a core set of features that addressed the primary user needs:

• Adaptive Layouts: Implementing responsive design principles to ensure usability across devices.

• Modular Components: Creating interchangeable widgets to allow user customization.

• Simplified Navigation: Designing an intuitive information hierarchy to facilitate ease of use.

Usability testing was conducted with a diverse group of users, gathering feedback on functionality and user experience. Iterative design adjustments were made based on this feedback, refining the dashboard's effectiveness.

Results & Business Impact

The finalized VIVD dashboard achieved significant improvements in user engagement and satisfaction:

• Increased Efficiency: Users reported a 30% reduction in time spent navigating data.

• Enhanced Accessibility: Mobile and tablet usage increased by 40%, indicating successful responsive design implementation.

• Positive Feedback: User satisfaction surveys reflected a 25% increase in overall experience ratings.

These outcomes demonstrate the project's success in meeting its design objectives and delivering tangible business value.

Key Learnings

• User-Centered Design is Crucial: Understanding and prioritizing user needs leads to more effective solutions.

• Iterative Testing Enhances Quality: Continuous feedback loops are essential for refining design elements.

• Responsive Design is Non-Negotiable: In today's multi-device world, adaptability is key to user retention.

• Clear Information Architecture Facilitates Engagement: A well-structured interface encourages user interaction and satisfaction.

The VIVD project exemplifies how thoughtful application of design principles can result in a product that is both functional and user-friendly.