Cabanner
Telling the Story and capturing engagement
Optimizing the user interface of a Company landing page to increase engagement and enquiry conversion rates.
Date
February 5, 2025
Background & Problem Statement
Cabanner, a market disrupting company in the 'In-Flight Advertainment' sector, faced low conversion rates on its Wix-built landing page. Visitors browsed but rarely completed inquiries and the website didnt really reflect the progress the company has made in the last years. The goal was to enhance the UI/UX to improve storytelling, user flow and drive more conversions.
User Research & Insights
Heatmaps and analytics revealed that users abandoned the site due to unclear navigation and lack of compelling CTAs. Competitive analysis provided insights into industry best practices for conversion-focused design.
Redesign Strategy & Execution
The new design featured a cleaner layout, light and dark modes, improved storytelling, and increased product recognition. The inquiry process was streamlined, reducing friction for potential customers. Trust elements like testimonials and certifications were also added.
Results & Business Impact
Post-launch, the landing page saw a 40% increase in inquiries and a 25% boost in engagement metrics. Users reported a smoother browsing experience, leading to higher satisfaction and retention.
Key Takeaways
A well-structured UI/UX strategy can significantly impact business outcomes. Small design changes, such as improved storytelling and strategic CTAs, can lead to major improvements in user engagement.
Project in progress - May 2025 - check back soon for full case study and visuals
